The Wonderful World of Work & the Importance of Communication



For most people, the need to find a job and go to work is a matter of little choice – work is an enabler – the trade-off for time and individual skill(s) is money and, with money, life choices can be made.


The more skilled and valuable we become within the work-place, the more we are able to earn and the greater choices we have going forward.


If we accept the reality that, for most of us, we are going to have to work for the majority of our lives, then good sense would suggest that making the best opportunity of work so that it is somewhere we are able to achieve a good work/life balance, earning a fair wage, and enjoying being part of a successful work-team, is a very worthwhile objective.


The good news is that this is very achievable… but it does require effort!

XYZ Ltd provides an abundance of opportunity - opportunity that must be worked upon and very often without any formal-structure or direction telling you what you should be doing or how.


Such suggestion may seem strange to start with but I would simply like to highlight something that we all know from experience, and that is that we are far more likely to be successful in achieving a goal if we are doing so by choice, rather than under instruction.


Where individuals – and collectively as a team – are keen to progress, then I am able to help with work/career progression and enjoyment of the journey, providing guidance of how to think and act when presented with the many challenges that work will offer, and how to use learning experiences to help create a companywide-culture that makes XYZ Ltd a great place to work and a great place for customers to visit.



Where do we start?


A good place to start is by making it personal – let me to ask the question to you directly: what do you want to do with your working life?


Now it may be that the answer is that you have never really given it too much thought…


This reminds me of the quote in Alice in Wonderland where Alice asks the cat for directions, the cat replies ‘that very much depends on where you want to get to Alice replies ‘I really don’t mind too-much’, to which the Cat responds, ‘in that case it really doesn’t matter in which direction you go’.

Now, if you really don’t mind what you do, who you work with, where you work, or how you are treated, then lack of ambition or direction is just fine.


However, one small point to remember is that what you are trading in work is ultimately your time.


If you consider the fact that your time is the same wherever you choose to use it, and that time will pass regardless of whether you decide to do something or nothing, does it not make good sense to at least enjoy as many aspects of your time-invested as you reasonably can, and most certainly whilst at work since so much time is invested at work?



From my experience, the primary reason for inactivity is not lack of want, but rather lack of knowing what to do, or the confidence to at least try.


For those who are keen to learn and have an ambition for betterment, then what I am able to provide is some direction, guidance, and encouragement, that is all – nothing formal: progress is your decision and your choice.


Getting started


Following on from the question of where do we start, and having made the decision of wanting to at least see what progression opportunity is all about, it is perhaps a good idea to begin with a subject area that is central to everything that we do both as individuals and as a team, and that is to understand the power of COMMUNICATIONS and the ability to communicate effectively, both inside and outside the business.


As a business, XYZ Ltd has been trading since 2016. It is a sales organisation – we operate within the very competitive leisure industry and the product that we compete with is as a trampoline activity-park complimented with a cafe.

The business idea would have started with a business-plan in place, and whether formally documented or loosely contrived, it provided the original blue print of what was to be created, and what is now XYZ Ltd.


Four years on, the business is fully operational, but how pro-active are we in ensuring that the best is made of the opportunity that has been provided?


"My view is that much of what happens at XYZ occurs without too much forethought – people who know of the business book to come and use the facilities and, as a team, we try to ensure that the experience of the park is a good one."

The real success (or failing) of the business is mostly attributable to how well we are able to communicate with our customers - not just in getting them to the Park, but their whole experience of the Park.


If this is correct then the obvious question to now ask is ‘how well do we communicate?’ and this needs to be answered from two perspectives – individually and collectively as a team acting for the business.


I will offer an answer to the question: individually our communications skills are perfectly average, and as a team collectively our communications are also perfectly average.


Consequently, as a business I would suggest that at this time we are just average.


Whilst there is nothing wrong with being average, the opportunity to be better than average both individually and collectively simply requires effort, focus, and persistence – but it can be done!



For those who are still interested and are committed to self-improvement, I will provide direction and guidance on the subject of communications and I absolutely guarantee that as you improve your understanding of communications and ability to apply such understanding, you will find that your work-opportunity and value will improve exponentially…


And the best bit of all is that there are no exams, no tests, no qualifications.


Whilst you are part of a team, your individual learning is completely at your own speed and level of understanding, you will benefit independently and you will also progressively contribute more to the team.


Making the effort - what is the likely return on investment?


This is a very valid question - the return on investment will be proportionate to the effort put in and the more you focus on improving your communicational skills the more you will realise the opportunities that communications can offer.


"Understanding that small insignificant actions can make very significant differences and, in such knowledge, thinking and moving into action for ever better results has this great tendency to deliver."

The return on investment?


The realisation that if you can communicate effectively, you can achieve just about anything you want to achieve – you set your own limits…

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